《秦时明月》划时代力作 登环球时报发布日期：2014-03-18

骏梦游戏《秦时明月》正版授权自同名国产人气动漫。秦时明月作为本土原创动漫和传统文化展示的划时代作品，在动漫爱好者和业界分析人士心目中都占据十分重要的地位，拥有国内外的秦迷无数。秦时明月第五部、秦时明月大电影开播在即，环球时报等面向国际，放眼全球的媒体都刊登了相关消息，足以证明秦时明月在国内外都具有相当高的关注度和人气。

全文翻译如下
The legendreturns
传奇归来
Charactersfrom The Legend of Qin: Xiang Shaoyu, Tianming and Wei Zhuang Photos:Courtesy of StarQ Animation Studio
《秦时明月》人物：项少羽、天明和卫庄的照片，来自玄机科技。

The year 2014 will be big for The Legend of Qin, says ShenLeping, 2012best animation director according to the then State Administration of RadioFilm and Television.
“2014年将是《秦时明月》非同凡响的一年。”——沈乐平，国家广播电影电视总局评选的2012年最佳动画导演，如是说。

After a silence of more than 10 months, The Legend of Qin animatedseries is coming back for its fans, bringing the new season to China's largestonline video websites Youku and Tudou as well as a 3D feature movie totheaters.
在沉寂十余个月之后，《秦时明月》系列动画重磅回归，新一季将在中国最大的在线视频网站优酷网、土豆网隆重上线，并同时推出影院版3D电影。

The non-animated namesake TV series is also directed by Shen, and scheduled forrelease this year as well. A 3-D action role-playing game is also coming outthis year.
同样由沈乐平执导的真人同名电视系列剧计划在今年推出。3D动作类角色扮演游戏也即将在今年问世。

All these stories are based on the popular swordsmen stories by Wen Shiren."They present different aspects of storylines in the world of TheLegend of Qin. With some magic-style skills and scenes, the animatedseries and the movie are closer to fantasy while the real-person TV series getsback to traditional Chinese martial arts and history," Shen told theGlobal Times.
《秦时明月》中所有故事都是以温世仁先生创作的流行武侠小说为基础。“他们从不同的方面展现了《秦时明月》世界里的故事情节，区别于真人演绎的传统中国武术和历史电视剧集，《秦时明月》动画和电影系列融入一些玄幻风格的技能和场景，更加接近人们对于武侠世界的幻想。”沈乐平在接受《环球时报》的采访时这么说。

In contrast to animations like Boonie Bearsand Pleasant Goat and Big Big Wolf, The Legend of Qin targetsolder audiences aged 12 to 25, telling historical stories that also pack acultural punch.
不同于《熊出没》和《喜羊羊与灰太狼》，《秦时明月》将以12到25岁的年轻人为目标观众，在讲述历史故事的同时，也给我们带来文化上的冲击。

Being the most-watched animated series on CCTV in2008, The Legend of Qin was voted favorite original animation for fourconsecutive years from 2007 to 2010 at the MVG Awards supported by 21cn.com. TheLegend of Qin animated series has more than 3 million fans, Shen says.
作为2008年在中央电视台收视率最高的动画系列，《秦时明月》从2007到2010，连续四年在由21cn.com主办的MVG奖项中，被评为最受观众喜爱的原创动画。沈乐平说，《秦时明月》现在有300多万核心粉丝群。

Imperial education
教育意义
The story surrounds 12-year-old Tianming, hunted byEmperor Qin Shihuang since the boy's father Jing Ke was killed after failing toassassinate the emperor. Protected by swordsman GeNie, Tianming escapes theemperor's soldiers and embarks on an adventure with his friends, witnessing therise and fall of a great empire.
这个故事围绕12岁的孩子天明展开：天明的父亲荆轲刺秦失败被处死后，天明遭到秦始皇的追捕。在剑客盖聂的保护下，天明和他的朋友们逃脱了秦始皇士兵的追杀和重重关卡，见证了一个伟大帝国的兴衰。

Beyond the boy's story, The Legend of Qinoffers a complicated Web of relationships as a backdrop for that historicalperiod, with diverse characters, kingdoms and schools that includeConfucianism, Mohism, Taoism, Yin-yang and Names.
在天明的故事之上，《秦时明月》通过不同的人物、阶层和学派，包括儒家、墨家、道家、阴阳家和名家，展现了那个历史时期背景下错综复杂的人物关系网。

Schools of ancient Chinese philosophy are presented more like competing martialarts genres, generating fantastic visual effects and superhuman skills.
中国古代哲学流派都更偏好具有竞争性质的武术流，这样会给我们带来奇幻般的视觉体验并展现出高超的技艺。

Classic life stories of the philosophers and arguments are thrown into the mix,such as the sophistry debates at the School of Names.
哲学家的经典人生故事与存在的争议被融入到故事中：例如名家的诡辩。(译者注：即指名家公孙玲珑《白马非马》那集的辩论)

Shen tells the Global Times this saucy historical background is one of thereasons he wanted to construct a great story. "Some of the real men inhistory appear in this animation," he said. "And I'm so glad someteen fans of the series are looking for more knowledge behind the story. Itmakes me feel we are promoting culture."
沈乐平告诉《环球时报》的记者，这个独特的历史背景是他想要构造一个伟大故事的原因之一。 “一些历史上的真实人物出现在动画里，”他说，“我很高兴看到很多年轻的秦迷都在试图了解故事背后的更多知识，这让我觉得我们正在推动文化的进步。”

The Qin Dynasty (221-206 BC) is a very special period of Chinese history. Thefirst emperor conquered kingdoms and built a united empire for the first timein Chinese history, unifying the currency, language and thought in a very shortperiod.
秦朝(公元前221-206年)是中国历史上一个非常特殊的时期。秦始皇作为中国第一个皇帝在征服六国后，第一次建立了中国历史上的统一帝国，并且在很短的时间内统一了货币、语言和思想流派。

"He [Emperor Qin Shihuang] made a nice foundation for the prosperity oflater dynasties such as the Han, but there were conflicts and discontent aroundthe country, which led to a collapse of his empire after his death," Shensays. "We're actually telling a story of an empire through a little boy'seyes."
“他[秦始皇]为后世如汉朝的繁荣打下了一个坚实的基础，但是也带来了全国各地的冲突和不满，这些导致了在他死后秦朝的分崩离析，”沈乐平说， “我们实际上是在通过一个小男孩的眼睛，来讲述一个帝国兴衰的故事。”

Online preference
在线播出
The first season of the animated series started in 2007 with ten 22-minuteepisodes, focusing on the escape of Tianming and GeNie. As the storylinesdeveloped, more characters and schools were added and following seasonscontained more and more content: 18 episodes for the second season, 34 in thethird season and 37 in the fourth season.
动画系列第一季开始于2007年，共10集，每集22分钟，围绕天明和盖聂的逃亡展开。随着故事情节的发展，更多的人物和学派加入，接下来几季也包含越来越多的内容：第二季共18集，第三季共34集和第四季共37集。

The upcoming fifth season is probably even longer.Although the original plan was to tell the whole story in seven seasons, Shenand his team are considering how to contain so many storylines in one masterplan and yet also tell a clear and coherent story.
即将推出的第五个季可能会更长。虽然原计划是要在这七季中讲述整个故事，沈乐平和他的团队正在考虑如何整体规划这么多的故事情节，同时清晰连贯地表达出完整的内容。

"We didn't want to break the plan, but our fans have been waiting for thenext season for so long," Shen says. "So we decided to update thefifth season on the websites weekly while we are still producing the rest ofthe story."
“我们不希望打破计划，但我们的秦迷一直在等待下一季等了这么久，”沈乐平说， “所以我们决定每周在网站上更新第五季，同时继续创作故事的其余部分。”

The online broadcasting copyright for the fourthseason of the animation series reached 12 million yuan ($1.9 million), breakingthe record for online animation video websites in 2012. With average clicks ofabout 5 million an episode and more than 400 million views in total, the showproved worth the price. The fifth and sixth seasons have already been presoldto Youku and Tudou.
《秦时明月》动画系列第四季的在线播出版权达到了1200万人民币(190万美元)，打破了2012年在线动画视频网站记录。平均每集约五百万点击，总共超过4亿的观看次数，充分证明了这个动画系列的价值。目前第五季和第六季的在线播出版权已经预售给了优酷网和土豆网。

Though the series is also popular on TV, the producers prefer the onlinemarket.
尽管这个动画系列在电视播出还是非常受欢迎，但制作人仍偏好在线市场。

"The online videos are available 24-7 and our fans don't worry aboutmissing any of the updates," Shen says. "We can directly checkstatistics about popular plots: Some episodes have obviously been watched byfans more than once while other bits get skipped. And we can read comments fromfans online."
“在线视频可供全天候观看，秦迷们不用担心错过任何更新”沈乐平说，“我们可以直接查看到热门版块的统计数据，有些情节已经明显被秦迷观看了不止一次，而有些板块则被跳过，同时我们还可以阅读在线秦迷的评论。”

Feedback will help thr creators frame the story better next season, heexplains.
秦迷们的反馈可以帮助创作者更好地架构下一季的故事，他解释说。

Overseas promotion
海外推广
The animated series has been translated into seven languages and distributed in37 regions and countries including the US, Canada, France, Italy and Spain.
《秦时明月》动画系列已经被翻译成七种语言，并发行到包括美国、加拿大、法国、意大利和西班牙在内的37个地区和国家。

"I was worried at first about whether overseas audiences could accept thecomplicated background of Chinese history and culture in this animation, buteventually I found that concern totally unwarranted," Shen says.
“起初我很担心海外观众能否接受这个动画系列中复杂的中国历史文化背景，但最终我发现这种担心是多余的，”沈乐平说。

Just like Game of Thrones translates to Chinese audiences, foreignaudiences also enjoy exploring the more perplexing cultural references.
就像冰与火之歌被翻译给中国观众，外国观众也很享受了解和探索中国文化的过程。

"Actually, we got very good feedback from the overseas market, especiallyNorth America," Shen says.
“事实上，我们得到了很好的海外反馈，特别是北美,”沈乐平说。

The first two seasons have been shown on TV and online video websites in theUS, achieving more than 1 million views.
在美国电视和网络上已经播出的前两季，获得了超过100万的点击。

——引自“环球时报”